Sunday, 6 October 2013

Research Methods

There are 4 different kinds of research methods: these are primary, secondary, qualitative and quantitative. Primary research is research that is collected individually (e.g. questionnaires, surveys, interviews), while secondary research is the opposite as it is research that is conducted by somebody else. Quantitative data is numerical based, and qualitative data is more to do with observations.

For my coursework brief, I have decided that I will be using secondary research methods and qualitative data, as I feel that looking at other media texts and interpreting them is more suitable for my chosen brief.

1 comment:

  1. Crack on, Matthew. Detailed deconstruction of existing texts, begin developing your own concept and treatment. Also, don't neglect the subsidiary tasks- they're important too.

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