How effective is the combination of your main product and ancillary texts?

When I started conducting my research and creating both tasks, I considered that there must be consistency and unity, otherwise the audience won't be able to relate each text to the main product: the song itself. Therefore, I had to create links between the texts and maintain characteristics which the audience can identify. The most obvious connections are the darker colours used in both the video and photos, the poorer background setting which is targeted towards the working class audience, and the clothes that I am wearing. The fact that I stand out from the background in my photos suggests the artist is the most important thing in the photos and  makes the link between the video, the digipak and the advert more obvious. In terms of the digipak and advertisement, I have used the same bold-style font and black-and-white filter for the images that I have chosen. I believe that all the darker colours I have used, whether that may be for fonts or effects, reinforces the fact that the album is quite bleak and that the bleak atmosphere runs all the way through the promotional campaign. The record label logo also appears on both in order to promote themselves and the artists on that label. Synergy (the way in which the product is sold in different forms - e.g film outlets can produce D.V.D's, soundtracks, and video games and make a profit from one product) is important in relation to the task as each text is promotional, and attempts to persuade the audience into buying the song or album. If the links are there, it should enable the song/album to sell more copies, which is the primary target. I believe that all the tasks are synergistic to good effect.